Big Heart Tea Co. is committed to environmental and community well-being delivered one cup at a time

Lisa Govro, founder and owner of Big Heart Tea Company, did not know The New York Times was going to publish a glowing article about her products—but then the orders started streaming into her Amazon storefront.

“It happened totally organically; we didn’t have anything to do with getting the coverage,” said Govro. “A Times writer was just a big fan of our tea.” The article contained a link to Big Heart Tea Co.’s Amazon store, which led to sales growing by 400% over a period of just a few months.

Organic growth is something this independent seller knows all about—and it’s woven into the DNA of their brand. Big Heart Tea Co. is built on quality-sourced, organic ingredients that are combined into flavorful blends and packaged by hand in their downtown St. Louis warehouse.

The company started with Govro selling tea out of a vintage camper at local farmers’ markets and street fairs. She expanded the business by working with contacts in the food service industry and getting her tea carried in local cafés.

However, with the unpredictable nature of the restaurant industry, Govro began looking for ways to grow her business and customer base beyond brick-and-mortar food establishments. She chose to partner with Amazon.

Govro believes having an Amazon store provided credibility for her business in the eyes of her customers—which she sees as a major benefit of working with Amazon. She also likes the variety of seller tools, especially Buy with Prime.

In addition to making a positive impact on the environment, Big Heart Tea Co. is committed to positively impacting their local community, from hiring and retaining 15 full-time employees in their manufacturing center to supporting community development.

“Big Heart Tea Co. is a brand people turn to when they want self-care or community-care and we’re frequently asked to support community events,” Govro said, “We believe tea is the perfect facilitator for both easy as well as challenging conversations.”

This small business has found customers all over the U.S. who share their big-hearted values. Based on their success with that broader community, they’ve been able to reinvest in their local St. Louis community.

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